When Anton Riepl was a six-year-old boy he learned to rate the quality of meat by the appearance of the cows. The philosophy behind 'Next Level' is that the only possible way to create quality products is to produce them properly from the beginning. The 'Next Level' series explains that the Anton Riepl Meat Company dislikes producing anything coloured, steering away from the 'norm' and a shopping bag is not always a shopping bag. The Next Level 'Big Buy' poster was distributed to about 80,000 homes to inform people about Anton Riepl's new quality products.
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