• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
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The Right Answers

Award: Wood Pencil

Wood Pencil / Direct / Direct TV & Cinema Commercials / 2006

A child is desperately trying to finish his homework. He's in the back of his father's car on the way to school. He asks for help with a question about the Great Wall of China. Dad doesn't know the answer, so makes it up instead, claiming it was built in the time of Emperor Nasi Goreng to keep rabbits out of China. This sets the son up for an embarrassing moment at school when the teacher asks him to present his homework in front of his class. 'Give your kids the right answers, get them broadband'.

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