This site was part of a campaign aimed at one person, EU president José Manuel Barroso. The campaign began with an ad in the Financial Times, telling Mr Barroso what the EU stands to gain by taking alcohol-related problems more seriously, citing recent findings by the World Health Organization. The ad ended by telling Mr Barroso that a website was made exclusively for him, with a ‘crash course’ on the subject. The main purpose of the campaign was to increase support for the Swedish Alcohol Retail Monopoly, which has limited alcohol-related problems in Sweden the last 50 years but needed stronger popular support to survive in the long run. Since the campaign wasn’t propaganda aimed directly at Swedes, but a ‘crash course’ for EU politicians, some basic facts could be conveyed that most Swedes didn’t know about, and make a lot of them listen.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.