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Mother Uncarriable Carrier Bags

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Printed Material / 2006

There was chaos. Employees, clients and visitors needed something to put show reels and their lunch leftovers in. So it was decided that carrierbags would be made. After extensive research, Mother came to the conclusion that a carrier bag is a ’walking poster’ as much as a T-shirt and they can sometimes express a little about its owner’s personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or something like a ‘Super Savers’ bag in an expensive store. It is like buying a ‘Crazy Frog’ single for your cousins’ kid in your favourite record store. And so, the ‘Mother Uncarriable Carrier Bags’ were born. Bags you do not want to be seen carrying around. Now, you can carry them too!

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