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ESPN Brand Ball

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Printed Material / 2006

ESPN is the world’s biggest sports fan. They take sports very seriously – much more so than they take themselves. So, rather than develop a company-wide memo that will surely get lost on a bookshelf or in a desk, a piece was created that employees could interact with in a fresh way. The brand baseball offered a fun and interesting approach to communicating the ESPN brand tenets and offered graphic depictions of what the brand represents.

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