• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
Enter Now
  • Loading…


Award: Wood Pencil

Wood Pencil / Branding / Logos & Typefaces / 2006

Climate change is an issue that faces everyone on the planet. The CarbonNeutral logo helped reposition ‘FutureForests’ from being perceived as an environmental organisation who only offered consumer focused ‘tree based climate solutions’ to a strategic partner in the climate business. The CarbonNeutral logo is designed as a call to action for climate change. It asks people to sign on the dotted line to prove their commitment. When the dotted line carries a signature it acts as a platform for endorsement, particularly when the signature belongs to a recognised person or celebrity. The dotted line can also carry logos and become a unique opportunity for co-branding. A key part of the new brand was to make it more appealing and relevant to a business audience but equally inclusive of non-business audience. The CarbonNeutral typeface contains unique rounded letterforms, designed to reflect the circles that form the dotted line.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again