In the winter of 1998 a member of the Hong Kong creative advertising industry was on a staff exchange trip to London. He found his month in England an enriching experience, surrounded by English arts, fashion, advertisements, architecture and designs. However, one day, in a small boutique in Soho, he came face to face with a typical Hong Kong product - the redwhiteblue plastic bag. As a result, he learnt to consider things from different cultural perspectives. When he returned to Hong Kong he became more concerned with all things 'local', and began to look at redwhiteblue from a different angle. These books are a product of that thought and look at the many ways redwhiteblue is used.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.