Rupert Burton : AICP

Director's Profile:
With a background in Fine Art, Rupert works between the fields of art direction, motion design and VFX. He applies design led aesthetics to both graphic and photographic processes using an array of digital methods and tools. He currently works as an Creative Director at Method Studios.


Film Description:
The aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.