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New Blood Entry — The Red O

Award: Wood Pencil

The Case for Her & Hey Jane / 2023

The state of Georgia enacted a six-week abortion ban, making it almost impossible for women to have an abortion after the sixth week of pregnancy.

With an absence of information and education on why abortion should be healthcare, the ban has intensified the debate and polarized opinions across the United states.

To raise awareness we created a typographically led campaign called The Red O, with an emphasis on the design of an exclusive version of Googles Lato font, where the red o is consistently the size of a fetus in week six, measuring 6mm.

The Red O campaign will highlight the injustice women are facing under the six-week abortion ban in Georgia and raise awareness on why abortion should be healthcare.

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