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Total — £ (ex. VAT)

New Blood Entry — Abortion by HerStory

Award: Wood Pencil

The Case for Her & Hey Jane / 2023

The Case for Her and Hey Jane created Abortion by HerStory, a brand that can be found in the family planning aisle within pharmacies. The boxes were strategically placed alongside contraception and pregnancy tools to bring awareness and visibility to a healthcare option those who can bear children are entitled to and deserving of.

Every box prominently features real stories showcasing the reasons an abortion was elected, alongside a QR code that leads to the official HerStory Instagram page. A page where people share their stories, experiences, and actively overturn the stigma associated with abortions.