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New Blood Entry — Sky React

Award: Black Pencil

Sky / 2023

People love to share their reactions to great TV and movie moments online. However, this discussion occurs on various social media platforms and is not connected to the timeline of the content, unlike live tweeting during a TV show. Additionally, with such a wealth of great content on Sky, it can be challenging for viewers to decide what to watch next, even with the help of recommendation engines.

Sky React lets you express your emotions and opinions in real-time with quick reactions and comments tied to the show's timeline. This feature brings the live TV experience to any pre-recorded content, anytime you want and fosters a sense of community. Beyond sharing your thoughts, the quick reactions will contribute to a new form of categorising from the viewers' emotional perspective.

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