New Blood Entry — Sky Cameo
Award: Graphite Pencil
Sky / 2023
Sky Cameo is a new feature for Sky’s pan-European streaming service SkyShowtime that helps friends connect—right at the heart of the streaming experience.
Enabled by generative AI technology, you can put your own face on a background character, hide among the actors and challenge your friends to find you in your favourite series or film scene.
Sky Cameo adds a gamified, interactive, and social dimension to an otherwise lonely streaming experience, and positions Sky as a leader in a new era of social streaming, helping friends nurture their relationships within the SkyShowtime platform.
