New Blood Entry — Sexless Readers
Award: Wood Pencil
Penguin / 2023
Generation Z is suffering a severe crisis: the sexual crisis. It is such a huge problem that they've been denominated The Sexless Generation. But there's something that Gen Zers love to do, reading. Most of them spend most of their spare time reading a book.
Penguin creates a merchandising to increase the sexual desire of Generation Z through erotic items that are directly related to books and their plots.
