New Blood Entry — Sweat is Good
Award: Graphite Pencil
OMO, Unilever / 2023
The transition to adulthood can be a challenging time for young people as they navigate changes in their social, academic, professional and personal lives. New challenges, opportunities, and goals demand hard work, dedication, and perseverance from them. With these efforts come sweat, stains, and bad odours—which are nothing but the initial signs of progress and growth.
The "Sweat is Good" campaign is a natural progression of the "Dirt is Good" values. By using a positive and empowering tone, Sweat is Good seeks to inspire young adults to dream and dare, while staying true to DIG’s core values of promoting resilience, creativity, and growth through embracing the messiness of life.
The campaign celebrates the power of sweat and the potential for growth and evolution that comes with it.
