New Blood Entry — Dare to Dream
Award: Wood Pencil
OMO, Unilever / 2023
According to an article by The Independent, 6 out of 10 British adults are afraid of taking risks. With Persil wanting to bring their ‘Dirt is Good’ message to a new audience of young people who don’t have families, it is time for Persil to encourage their new audience to dream, even if it's only for a minute.
