New Blood Entry — Candy Hair!
Award: Graphite Pencil
King / 2023
Nowadays, Gen Z builds their image through their looks, and hair is the key. At Candy Crush, we love it when people express themselves with colours. That’s why we partnered with the brand Crazy Color to create hair colours inspired by the candies in the game. With this campaign, we introduced the game to a new generation with style.
