New Blood Entry — Where It Begins

The eagerly awaiting audience are in their seats, some may have been waiting for a film to come out for years and the theatre is filled with anticipation. A preshow must build on this anticipation and we think it is better to show the essence of the IMAX experience rather than tell. Sponsor JonesKnowlesRitchie and director Louise Tattershall use CGI to break the rules of the world and add dynamism to global brands. We have used a range of CG software to capture the atmosphere of world-class filmmaking whilst subtly revealing the iconic logotype of IMAX, helping the audience to both feel this is the beginning of a new adventure and showcasing the unique power of IMAX.