New Blood Entry — Top Trumps - My Mix
Award: Wood Pencil
HP Indigo & Top Trumps / 2023
Music fandoms are some of the most passionate in the world with every individuals music taste being unique to them. Top Trumps is launching their new product “My Mix” which allows fans to upload their personal playlists and turn them into their own unique decks. Thanks to HP Indigos personalisation capabilities it allows every card and deck combination to be as unique as a fans playlist. Proudly display your “My Mix” cassette along side your favourite albums.
What did the judges have to say?
I loved the My Mix design as it was beautiful, on-brief and understood the power of digital: personalisation, co-creation, collectability and gamification.
Guy Bibi, Global Creative Manager, HP Indigo