New Blood Entry — Heinz Mod
Award: Wood Pencil
Heinz / 2023
How do we encourage gamers to eat more? We learned that new generations love mixing two sauces, like Sriracha Ketchup, to spice up their meal. And gamers love customizing everything. So we created a new campaign that allows gamers to micro-customize the classic Heinz sauce with other sauces to create their own. And let them earn money if their combination sells more.
