New Blood Entry — HeineCAN

Accessibility needs are largely unnoticed by the majority of people. But when they are catered to within the design process, it benefits four times the amount of people intended. Gen Z are rethinking the way we live; standing up for what they believe in and fighting for good causes. We’ve seen it with climate action, we’ve seen it with women’s rights and social justice causes - if there’s any demographic more likely to break the pattern of exclusion and reinvent packaging, it’s Gen Z. Heineken believes that packaging should be accessible for everyone - cracking open a cold one with a mate is a shared experience that any and everybody should enjoy.