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New Blood Entry — Generation Gold

Award: Wood Pencil

Heineken & Design Bridge / 2023

We have all, at least once in our lives, felt lost and in need of advice, but who can we go to if everyone seems too busy to talk? How about those with the time and wisdom? That’s right, the golden-aged.

Heineken presents; “Generation Gold,” an audio and video content series for the young, run by the old, where worries can be exchanged for words of wisdom.

Bridging the gap will take time, but with “Generation Gold,” Heineken took the first step. Because sometimes all we need is a golden invitation and a Heineken to share what’s on our minds.