New Blood Entry — The Border Bar
Award: Wood Pencil
Heineken & Design Bridge / 2023
One nation out of three, in the past 50 years, have built a barrier to separate themselves from something or someone. One of the most impressive one is a glowing wall of black steel that separates Mexico from the United States.
Tearing down the wall seems impossible, but what can be done is to spark new connections across its borders to create a better and fresher world.
Heineken presents The Border Bar: a pop-up bar straddling the wall on the U.S.-Mexico border that allows citizens of the two countries to connect, enjoying a fresh Heineken beer together.
