New Blood Entry — Find Your Fellow Sharks

Find Your Fellow Sharks is a campaign for Gymshark, speaking to 18 to 21 year olds who hold an interest in conditioning. The campaign carries a bold, textured visual style, with an appropriate tone of voice, accompanied by an iconic mark that is easily recognisable. Twinned with this campaign is an offline, annual experience – the UK’s first ever gym festival. Uniting those with a shared passion for conditioning; the festival is lively and fun, with group workouts, talks from professionals and nutritional stalls allowing festival-goers to help become the best they can be alongside one another. Everyone is welcome!