New Blood Entry — Streetshark
Award: Wood Pencil
Gymshark / 2023
We found out that 30% of young adults in the UK experience loneliness that leads to a lack of motivation. Gymshark wants people to be the best version of themselves, but how can that happen with these circumstances? This is why we came up with "Streetshark", a way to bring the gym attitude into everyday life. We selected the best personal trainers from the Gymshark community to go around the city and encourage people to face their everyday tasks with the right mindset, making them feel a part of our family.