New Blood Entry — SharkMate
Award: Graphite Pencil
Gymshark / 2023
When it comes to leaving home and sharing a space with people we don't
know, there are many actors we should consider. The idea is to create a feature in the Gymshark app in order to find like-minded people to share a home with and to share plans and experiences, including sports routines. This feature is based on quick questions, and helps you to connect with other users who are also looking for a home and for a new buddy.
What did the judges have to say?
This idea really answered the brief and thought about it through multiple touchpoints. It focussed on a key audience insight and pivotal moment – when you move out of your family home for the first time – and neatly tied in a role for Gymshark.
Megan Egan, Senior Creative, Creature