New Blood Entry — ReBalance
Award: Graphite Pencil
Gymshark / 2023
Disrupting solo activities into multi-functional activities. To show people they can rely on others.
What did the judges have to say?
This ambient idea had a really strong insight at the heart of it, and I applaud its unique response to the brief. Placing this unique exercise equipment in the public would be a really disruptive way of bringing people together through conditioning, and would create a really PRable campaign.
Megan Egan, Senior Creative, Creature