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New Blood Entry — The Red O

Award: Wood Pencil

Google Fonts & HMCT / 2023

The state of Georgia enacted a six week abortion ban, making it almost impossible for women to have an abortion after the sixth week of pregnancy. In order to change the law and help women get their rights back, it will require political support as well as public pressure from individuals who oppose the law.

To raise awareness we created a typographically led campaign called The Red O, with an emphasis on the design of an exclusive version of Googles Lato font, where the red o is consistently the size of a fetus in week six, measuring 6mm. The Red O campaign will highlight the injustice women are facing under the six week abortion ban in Georgia and share the stories of the women impacted.

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