New Blood Entry — #mypollutedhome

When asked, many people claim that sustainability is important to them, but this does not translate into sustainable behaviour. Reasons for this are complex, but research suggests that the invisibility and time delay of consequences of the climate crisis could act as barriers in this instance*. #mypollutedhome is a campaign created in response to the Google Fonts & HMCT Brief that aims to raise awareness of an invisible and often ignored issue: air pollution. Depending on where posters are hung, the visual appearance of the campaign changes to reflect local pollution levels. By harnessing the power of design, #mypollutedhome wants to encourage people to recognize that air pollution affects their lives too, and to do something about it.
*See: Kruse, 2007, p. 114