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New Blood Entry — The Epaycheck

Award: Graphite Pencil

eBay / 2023

Many of Gen-Z are stepping out of the family home for the first time. While others have been in and out of different apartments for a while. Yet they are all facing the long-running nightmare of renting an apartment in the UK.

Proof of income is one of the main challenges that Gen-Z encounters, as landlords require paychecks to determine tenants qualifications.

To help Gen-Z increase their chances of finding a place to call home.
eBay has developed The ePay Check. A new service that can transform their preloved items into a monthly packcheck.

What did the judges have to say?

Such a strong insight solving a real GenZ problem.

Sabine Stromsky, Associate Creative Director, Edelman

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