New Blood Entry — The Epaycheck
Award: Graphite Pencil
eBay / 2023
Many of Gen-Z are stepping out of the family home for the first time. While others have been in and out of different apartments for a while. Yet they are all facing the long-running nightmare of renting an apartment in the UK.
Proof of income is one of the main challenges that Gen-Z encounters, as landlords require paychecks to determine tenants qualifications.
To help Gen-Z increase their chances of finding a place to call home.
eBay has developed The ePay Check. A new service that can transform their preloved items into a monthly packcheck.
What did the judges have to say?
Such a strong insight solving a real GenZ problem.
Sabine Stromsky, Associate Creative Director, Edelman