New Blood Entry — Duologin
Award: Graphite Pencil
Duolingo / 2023
We chose to answer the Duolingo brief. Our concept stemmed from our research into children's habits, more specifically their screen time. This led us to create a digital plug-in for on demand streaming services such as Netflix, Disney+ and YouTube. The aim of the plug-in is to encourage extra learning time and build habits, before they access their accounts. Our campaign is aimed at the parents who will be assured their child's screen time is earned each day through their daily lesson.
