New Blood Entry — Eaggie
Award: Wood Pencil
Barclays / 2023
Barclay introduces a new character, Eaggie, to help people with ADHD manage their finances. Eaggie sits on the Dynamic Island of the new iPhones and reminds users to pay attention to their accounts. It grows and changes based on the user's financial status, making financial management easier and more engaging. Barclay will use billboards and social media to promote Eaggie and work with tech influencers to spread the word. This innovative approach reflects Barclay's history of adopting new technologies to help people manage their finances better.