New Blood Entry — #BookmarkMoments

Penguin wants to break books into mainstream culture, which is challenging since we perceive reading as a solitary, unsocial activity.

We associate books with isolated concepts like self-care, but never with social concepts like celebration. Yet words have the power to move us and add more magic to life’s most shared and celebrated moments.

Penguin will break books into mainstream culture by breaking into this generation’s trend of celebrating personal milestones on social media.

Introducing #BookmarkMoments, an annual TikTok campaign where people share the best moments of their year using original book-quote soundbites narrated by Penguin’s authors.