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New Blood Entry — Connect The Unconnected

Award: Wood Pencil

giffgaff / 2022

giffgaff wants to give back to the community.
But what if they gave back to those who are never given anything?

In the UK, more than 220,000 people are experiencing homelessness, and if there is a word that describes them it is "unconnected". Nowadays, our phones connect us to hundreds of opportunities, but for those who don't have one it just creates a bigger gap between them and the rest of the world.

For this reason, this time giffagaff will give a second life to phones, to give a second life to people. It's as easy as this: give your old phone in, to help a homeless get their old life back.

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