New Blood Entry — Call Me 07479245646

The challenge was to create a website experience with Editor X celebrating a classic XL recordings music release. They wanted the website to appeal to the die hard fan, as well as a newer audience. Our team chose "Fat of the land" by the Prodigy as our XL release. We created a graphic campaign branded "Call Me 07479245646" which encouraged fans to ring and share a Prodigy experience after the tone. The voicemails then would be played on a loop over the website homepage, which was discoverable via a QR code on the posters. We curated a photo shoot with a hair stylist to create a range of images inspired by the iconic aesthetic of the prodigy. Our final result being a striking campaign which bridged the gap between generations of fans and created a website which brought them together.