New Blood Entry — Lunch on Us

To draw attention to their sustainability and community work Tesco have launched the Have Lunch on Us campaign, to encourage 18-25 year olds to volunteer for local projects. Each time a volunteer takes part they are rewarded with a free meal deal.

To highlight the campaign, Tesco are to refresh the iconic meal deal. Using sustainable packaging and eco-branded graphics. Tesco will communicate their key achievements across the meal deal packs, napkins, reusable paper bags and POS. A campaign app will feature local projects, reward QR codes, and encourage volunteers to share experiences on social media.