New Blood Entry — You
Award: Wood Pencil
Disney / 2021
In 2023 Disney is turning 100 years and it’s time to celebrate!
To make this party one that matters, Disney needs to include their audience in a way never done before. Presenting Disney’s new movie ”You” – An interactive movie where the audience gets to create their own main character.
After the credits roll, Disney will store all the characters to get an honest insight into who their audience wants to see on screen. All the You’s will then help Disney to create stories, more diverse and inclusive than ever before.
Making sure that You play a part in the next 100 years of Disney!
