New Blood Entry — Beer Run by Coors
Award: Graphite Pencil
Coors Light / 2021
Coors wanted to help young adults unplug and refresh, but people rarely take a break from their screens...unless they’re exercising. Now, Coors can be a part of that moment.
We redefined the beer run by creating an app that tracks miles, and turns them into points, adding up to free beer. If anyone needed an incentive to refresh, free beer should do it.
