New Blood Entry — Energy Is In Our Nature
Award: Yellow Pencil
YULA / 2020
Energy Is In Our Nature is a copy-led campaign that sets out to establish YULA as the go-to energy drink in its expansions into new markets. To establish this position, this campaign highlights three core elements of YULA: its natural origins, it's flavor, and its plant-based energy. Using multiple channels, Energy Is In Our Nature is meant to target young consumers' desire for products they can feel good about, those that are all-natural and sustainably sourced, while still getting the boost they need to take on the day.
