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New Blood Entry — Clique - Break Out the Cycle

Award: Wood Pencil

VBAT Superunion / 2020

Clique is a summer bike-hire scheme focused on targeting the youth of Birmingham.

The purpose of Clique is to provide an outlet to those in limited opportunity areas of Birmingham, where youth centres are rare or no longer operating.

BMX bikes will be stationed at areas around Birmingham to lower the barrier of entry into the variety of cycle sports.

The brand’s goal is to prevent the spike of youth crime by providing an outlet to those who wouldn’t have a chance to get involved in the BMX community.

Clique is a brand that carries a certain aesthetic which targets the younger audience and incentives participation while also benefiting the local economy.

Local bike shops will be used as suppliers which will then be fitted with the necessary technology.

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