New Blood Entry — M-WAY Bikes
Award: Graphite Pencil
VBAT Superunion / 2020
The main challenge of this project was communicating to a large audience of several demographics in a way they could connect with.
I overcame this by anchoring the brand tone of voice with the poem "This is the place" by Tony Walsh. Not only did this provide engaging copywriting it also inspired me to approach the campaign with a typical Manchester attitude.
The result is a Brand that not only feels authentic to Manchester but also encourages the community to engage with its history and find pride in itself again.
