New Blood Entry — DOLO Bikes

Most major cities have bike hire schemes. However, while they are popular, their brand identities can be uninspiring and don’t share an identity with the cities they’re based in. The challenge is to create a local bike hire scheme and encourage people to choose this mode of transportation over another option.

San Francisco has changed over the years. It is now all about tech startups, angel investors, and big Fortune 500 companies. The city is filled with electric bikes and scooters on-demand but they all look the same and have no ties with San Francisco. Dolo Bikes solves that problem by being a city inspired brand. From the logo to the colors, or the naming to the bicycles themselves, the brand screams local. With Dolo, you're not just riding a bike, you're riding the city itself.