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New Blood Entry — Girls+

Award: Yellow Pencil

Nike / 2020

With the majority of quality dance studios being in central London, girls outside Zones 1-2 are having a hard time finding the right dance venues and classes.

To solve this issue, we built new dance studios all around different London ends. Then, we updated all 4 existing Nike+ apps with a secret platform called GIRLS+, which serves as a membership program, dance course & venue locator. Here, we motivated them with weekly challenges, tips from their idols and exclusive Nike collections. Challenge winners had a chance to train with their favourites, lead GIRLS+ workshops & kickstart their dance career.

In short, we brought the dance where it all started: the ends & made being a girl dancer in London a little easier (and more stylish, too).

GIRLS+: Just shake it.

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