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New Blood Entry — A World Connected

Award: Graphite Pencil

HSBC / 2020

HSBC challenged us to bring to life their brand promise of "Together we Thrive", through an animation or illustration led activation that would primarily be located in the airports they advertise in. The demographic of this task was anybody setting foot in an airport space, with an international mindset.

A simple and versatile animation led campaign was how this challenge was overcome. "A World Connected" features a looping animation that displays the values, projects and positive work that HSBC are involved in, inspired by the recognisable brand itself, as well as the A to B nature of the airport journey.

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