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New Blood Entry — HSBC - Where we are rooted, we thrive.

Award: Wood Pencil

HSBC / 2020

Where We Are Rooted, We Thrive

This concept brings HSBC’s heritage to the forefront.

The five brand pillars of HSBC, education, sport, sustainability, trade and commerce and diversity and inclusion, are represented by symbolic imagery, that reflects both their heritage, where HSBC are rooted, and the impact they have had since then, where HSBC have thrived.

Our solution aims to evoke an atmosphere of calm and clarity in the hectic airport environment.

To create a moment of beauty and tranquillity, that showcases HSBC’s brand values, embraces their history and embodies the key message:

Together We Thrive

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