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New Blood Entry — The Home of Gift Giving

Award: Yellow Pencil

John Lewis & Partners / 2019

The challenge for this brief was to create an animation or illustration to show how John Lewis & Partners can be shown to be the place to go for thoughtful gift giving.
My aim is to show that John Lewis & Partners are part of the home and the experiences we go through in life. They say home is where the heart is from moving into the home, getting married, having a child, celebrating birthdays and anniversaries.
The home is full of memories and John Lewis & Partners provide everything you need for all these occasions and more. One of the obstacles I had to overcome in answering this brief was how to combine and show all the services and occasions in which John Lewis & Partners can help.
My solution is simple, John Lewis & Partners the home of gift giving. This concept can be utilised in many ways from digital, retail products, point of sale and is suitable and shows each department in the store.
The outcome is hand crafted and everything in the end model is available to be purchased in the store, products are replicated in miniature and used as illustrations and animated to show how John Lewis & Partners can help and provide services from the very start of life’s journey.

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