• D&AD Impact 2019
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  • Deadline: 25 Sept
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New Blood Entry — Fashions Never Been So Safe

Award: Wood Pencil

Durex / 2019

The idea is to liberate everyone to have good sex, while feeling confident and protected.

Fashions Never Been So Safe is a campaign to promote awareness among young people about safe sex. As young adults, we are all obsessed with the Brand names we buy and wear. That’s why Durex has teamed up with all your favourite fashion brands.

The campaign aims to encourage the use of condoms by creating a link between fashion and safe sex. Through the use of branding along with point of sale displays, safe sex becomes easily accessible to young people in their favourite shops.

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