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New Blood Entry — Sustainability Score

Award: Yellow Pencil

Adnams / 2019

It’s hard to know if alcohol brands are sustainable or not since they’re not providing you with any information really. They’re mostly just talking about what grapes the wine is or what city the brewery is from.

With this campaign, Adnams giving their audience the information that they want and need, but they are also giving them a tool to find tasty and sustainable options for their drinkers.

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