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New Blood Entry — Po. Platform

Award: Wood Pencil

McKinsey Design & The Case For Her / 2019

Po is a digital platform for children to learn about menstruation. Mixing an approachable character with easy to understand language and necessary science vocabulary, Po helps boys and girls talk about this sensitive subject that is still a taboo all over the world. The app allows children to learn at their own pace, making it adaptable to learn any situation, while keeping a learning standard throughout. Po is also available as a printed booklet for developing countries and schools with no access to digital devices.

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