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New Blood Entry — adidas equal

Award: Wood Pencil

adidas / 2019

Adidas will erase one stripe from their logo to create a new line line of clothes under the equal sign. It is a campaign that aims to change the way people think about female sports. Adidas will give female sportswoman the same visibility sportsmen have, and encourage people to stand for equality. We will motivate young girls by showing them that we see them.

This idea was a creative response to a hypothetical brief set by adidas as part of the New Blood Awards programme.

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