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New Blood Entry — La Fiesta De London

Award: Graphite Pencil

Bacardí / 2019

Everyday we feel trapped in our boring routine: we spend our time on a train going to work, waiting for to have some mindless fun in the weekend. But why can't we party right here, right now?
This summer Bacardi wants to bring its Carribean spirit to London, the busiest city in Europe, where summer can be really boring. In the same week of the "Fiesta del Fuego" in Cuba, London will experience it through surprising party of 30 minutes, where everyone can be true to themselves.
For 7 days, when you least expect it, there'll be a daily countdown that will unlock the secret location: if you're on the underground or in the library, get ready for dance and to free your soul.

Don't be afraid to express who you are.
Do what moves you.

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